Privacy Policy

Who We Are

Strategic Edge Solutions is the digital marketing division of Strategic Reservations Limited, a company registered in England and Wales (Company Number 15071492). We operate under the trading name Strategic Edge Solutions and provide digital marketing services including SEO, paid advertising, social media management, content marketing, and digital strategy consultancy.

We are the data controller for the personal information you provide to us through this website or by contacting us directly. This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

Information you provide to us

When you submit a consultation request, contact us, or engage our services, we may collect:

• Identity data: Full name, job title, company name
• Contact data: Email address, phone number, business address
• Business data: Website URL, industry, marketing goals, budget range, current challenges
• Communications: Messages, briefs, project notes and correspondence
• Financial data: Invoicing details and payment records (we do not store full card numbers)

Information collected automatically

When you visit our website we automatically collect technical data including your IP address, browser type and version, device type, pages visited, time and date of visit, and referring website. This data is collected via cookies and analytics tools to help us understand how visitors use our site and improve our services.

Client campaign data

In the course of providing digital marketing services, we may access or process data on your behalf, including advertising account data, website analytics, and customer audience data. In these cases we act as a data processor on your instructions. Our data processing agreements with clients govern the handling of this information.

How We Use Your Information

We use your personal information for the following purposes:

• To respond to consultation requests and provide service proposals
• To deliver and manage agreed digital marketing services
• To communicate with you about your project, campaigns and results
• To send reports, performance updates and strategy recommendations
• To issue invoices and manage account billing
• To comply with legal and regulatory obligations
• To improve our website and service offering
• To prevent fraud and maintain system security

We will only send you marketing or newsletter communications if you have given explicit consent. You may withdraw that consent at any time by contacting us or clicking "unsubscribe" in any marketing email.

Legal Basis for Processing

Under UK GDPR we must have a lawful basis for processing your personal data. We rely on the following:

• Contract: Processing necessary to deliver our services or respond to a pre-contractual enquiry
• Legitimate interests: Improving our services, business development, fraud prevention, and communicating with existing clients about relevant services
• Legal obligation: Compliance with applicable laws, tax and regulatory requirements
• Consent: Where we send optional marketing or newsletter communications

Sharing Your Information

We do not sell your personal data. We may share your information with:

• Advertising platforms — Google Ads, Meta (Facebook/Instagram), LinkedIn and similar platforms, where required to execute agreed campaigns
• Analytics providers — Google Analytics and similar tools (subject to their privacy policies)
• Project management and CRM tools — for managing client work and communications
• Payment processors — to handle invoicing and payments securely
• Professional advisers — legal, accounting and insurance advisers where necessary
• Regulatory bodies — where required by law

Any third parties we share data with are contractually required to process it lawfully and keep it secure. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place (such as UK adequacy decisions or standard contractual clauses).

Data Retention

We retain your personal data for as long as necessary for the purpose it was collected:

• Enquiries that did not proceed to a contract: Up to 12 months
• Active client records: Duration of the engagement plus 7 years (financial record requirements)
• Campaign performance data: As agreed with each client, typically 3 years post-engagement
• Marketing consent records: Until consent is withdrawn, plus a reasonable period thereafter
• Website analytics data: Up to 26 months

After the applicable retention period, data is securely deleted or anonymised.

Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data in certain circumstances
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us using the details in Section 11. We will respond within 30 days. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Cookies & Tracking

Our website uses cookies and similar tracking technologies. As a digital marketing agency, we also use these tools to demonstrate and test best practices. The types we use include:

• Essential cookies: Required for core website functionality. Cannot be disabled.
• Analytics cookies: Measure website traffic and user behaviour (e.g. Google Analytics). Data is aggregated where possible.
• Marketing cookies: Track campaign performance and may be used to enable remarketing features (where consent is given).
• Preference cookies: Remember your choices and settings.

You can manage or disable non-essential cookies through your browser settings or a cookie preference centre on our website. Disabling certain cookies may affect functionality. For more information visit aboutcookies.org.

Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These include encrypted connections (HTTPS), access controls, regular security reviews, and staff training on data protection.

While we take all reasonable steps to protect your data, no internet transmission is entirely secure. Please contact us immediately if you suspect any unauthorised access to your data.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The "last updated" date at the top of this page will always show the most recent version. We encourage you to review this policy from time to time.

For material changes, we will notify existing clients by email or by a prominent notice on our website.

Contact Us

For any questions about this Privacy Policy, to exercise your data rights, or to raise a data protection concern, please contact us: